Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how you use our website and improve your browsing experience.

How We Use Cookies

vividpathway uses cookies for various purposes including website functionality, performance analytics, user preferences, and marketing activities. We implement Google Consent Mode v2 to ensure your privacy preferences are respected across all our tracking and advertising technologies.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and remembering your cookie preferences. The website cannot function properly without these cookies.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information about how you use our site, including which pages you visit most often and if you experience any errors. This helps us improve our website performance and user experience.

Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and advertising purposes.

Specific Cookies We Use

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - advertising personalisation 390 days Marketing

Third-Party Cookies

We use several third-party services that may set cookies on your device:

  • Google Analytics: Provides website traffic and user behaviour analytics
  • Google Ads: Enables advertising, remarketing, and conversion tracking
  • Google Fonts: Delivers web fonts for improved typography

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that your privacy preferences are respected across all Google services. When you decline marketing cookies, Google's advertising and analytics tools operate in a privacy-preserving mode that respects your choices whilst still providing essential functionality.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser cookies and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or delete certain cookies. However, please note that if you delete or refuse cookies, some features of our website may not function properly.

Cookie Retention

Different cookies have different retention periods. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them. The specific retention periods for our cookies are listed in the table above.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

vividpathway Lda.

Rua do Carmo 157

4074-641 Porto, Portugal

Email: privacy@vividpathway.world

Phone: +351 228715738

Additional Resources

For more information about cookies and privacy, you may find these resources helpful:

  • Our Privacy Policy
  • Information Commissioner's Office (ICO) guidance on cookies
  • European Data Protection Board (EDPB) guidelines on consent
  • All About Cookies website for browser-specific instructions